Where he / she reports & main responsibilities : Assist the digital marketing specialists with execution and optimization of paid search, display / affiliate campaigns and content marketing to boost acquisition, brand awareness, traffic generation, and conversion metrics
Media Ads : Develop, schedule & optimize ads across all the main digital channelssuch as Google Search / Display, Facebook, Instagram, Youtube, Twitter & Linkedin.
In addition, he / she will contribute to the build of the annual advertising plan for each client, find & use potential target options and develop ad copy strategies
Content Marketing : Develop, schedule and upload social media content (facebook, instagram, twitter & linkedin) according to the monthly content plan for each client.
In addition, he / she will be involved in the visual briefs / debriefs with the graphic designers of the appropriate project.
Email Marketing : Create and dispatch HTML email campaigns by using platforms and marketing automation tools
Reporting : Develop customer reports by aggregating and analyzing information from web analytics tools and Data Studio.
Provide accurate reports and analysis to clients and company management to demonstrate effective return on advertising spend (RoAS)
Self-Driven : Freely share knowledge, insights, best practices, tactics and ideas across her / his team. Be motivated to ensure that knowledge of the digital marketing industry is kept up to date with a research & development attitude
Team Work : Demonstrate a cooperative spirit and contribute to a positive working environment. Understand the importance of achieving team goals & cooperate with different people and level of seniority
Main KPIs : Create high-quality deliverables (reports, ad execution & copies, marketing plans, etc.), suggest creative & new ideas of advertising and ensure a good task / time management