Digital Marketing Executive
Athens, Athens, Greece
πριν από 4 μέρες
source : CollegeLink
  • Where he / she reports & main responsibilities : Assist the digital marketing specialists with execution and optimization of paid search, display / affiliate campaigns and content marketing to boost acquisition, brand awareness, traffic generation, and conversion metrics
  • Media Ads : Develop, schedule & optimize ads across all the main digital channelssuch as Google Search / Display, Facebook, Instagram, Youtube, Twitter & Linkedin.
  • In addition, he / she will contribute to the build of the annual advertising plan for each client, find & use potential target options and develop ad copy strategies

  • Content Marketing : Develop, schedule and upload social media content (facebook, instagram, twitter & linkedin) according to the monthly content plan for each client.
  • In addition, he / she will be involved in the visual briefs / debriefs with the graphic designers of the appropriate project.

  • Email Marketing : Create and dispatch HTML email campaigns by using platforms and marketing automation tools
  • Reporting : Develop customer reports by aggregating and analyzing information from web analytics tools and Data Studio.
  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on advertising spend (RoAS)

  • Self-Driven : Freely share knowledge, insights, best practices, tactics and ideas across her / his team. Be motivated to ensure that knowledge of the digital marketing industry is kept up to date with a research & development attitude
  • Team Work : Demonstrate a cooperative spirit and contribute to a positive working environment. Understand the importance of achieving team goals & cooperate with different people and level of seniority
  • Main KPIs : Create high-quality deliverables (reports, ad execution & copies, marketing plans, etc.), suggest creative & new ideas of advertising and ensure a good task / time management
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