Customer Marketing Manager (Hygiene Home)
Reckitt Benckiser Group
Athens, Greece
πριν από 4 μέρες
  • Managing the brand(s) marketing activities at a local level in order to reach the annualbrand objectives
  • Analyzing consumer research market data, drawing conclusions and indicating actionsaccordingly, for specific activities
  • Activating brand(s) marketing activities
  • Developing local materials to support EPDs and NPDs launches
  • Managing scheduling of key activities
  • Making the brand(s) more competitive by identifying customer 4P gaps and opportunitiesand proposing corrective actions,promotions and messages
  • Working closely with Marketing and Sales to generate broad scale support and knowledge for category activities
  • Generating and implementing shopper dedicated events for top customers, in line with the longterm communication objectives
  • Managing the budget for specific activities
  • Proposing and analyzing relevant shopper research studies in order to better understandshopper behavior
  • Fullyunderstanding the market changes and shopper purchase habits
  • Monitoring activities of the key competitors
  • Being aware of competitive strategies, positioning and activities
  • Being informed about new competitive products
  • Monitoring competitive promotional activities
  • Helping Marketing to prepare regular category management presentations
  • Developing customer / categoryinsights and providing relevant insights to Sales team to drive customerrelationships, tailored business planning and competitive advantage
  • Definingcustom 4P strategy by customer / channel and specific tactics for each chain inline with the In Store Picture of Success
  • Contributingto the customer / category growth based on analyzing and defining the rightassortment and the right shelf presence and on recommending any valid amendmentsof the contracts
  • Managingand integrating extensive amounts of data and insights along with the data agencies
  • Providingcustomer and category analysis and strategic frame work to define thecategories that the key customer teams should focus on
  • Providingcustomer insights to the Marketing team in order to better define our categoryand brand strategies
  • Visiting regularly the field (30% of his / her time) with the responisbility of :
  • In store 4P execution / In Store Picture of Success evaluation and learning
  • Monitoring competitive activities within RB’s and complementary categories
  • A fantastic opportunity for a Customer Marketing Manager to join RB's Hygiene Home Business Unit.

    As a Customer Marketing Manager youwill be responsible for the shopper marketing of one or several brands forRB and the activation of the strategic direction of the managed brand(s).

    The primary objective of the Customer CategoryManager is to lead the execution of 4P category strategy with a specificretailer(s) to deliver 4P solutions that drive retailer category growth aheadof the market.

    A key measure of success is the development of a long termcategory partnership with the retailer with demonstrable deep customerknowledge and wide penetration in the account with all relevant 4Pstakeholders.

    Therole is responsible for the customization and execution of all aspects of 4P strategywith the specific customer. Including, translating & executing effectivelocal success models which are mutually beneficial to RB & the customer'scategory performance.

    Primary focus is on presence and placement working inpartnership with sales and drawing insight and input from Trade Marketing &Consumer Marketing (including Shopper Insights).

    Key parts of this role will include :

  • Managing the brand(s) marketing activities at a local level in order to reach the annualbrand objectives
  • Analyzing consumer research market data, drawing conclusions and indicating actionsaccordingly, for specific activities
  • Activating brand(s) marketing activities
  • Developing local materials to support EPDs and NPDs launches
  • Managing scheduling of key activities
  • Making the brand(s) more competitive by identifying customer 4P gaps and opportunitiesand proposing corrective actions,promotions and messages
  • Working closely with Marketing and Sales to generate broad scale support and knowledge for category activities
  • Generating and implementing shopper dedicated events for top customers, in line with the longterm communication objectives
  • Managing the budget for specific activities
  • Proposing and analyzing relevant shopper research studies in order to better understandshopper behavior
  • Fullyunderstanding the market changes and shopper purchase habits
  • Monitoring activities of the key competitors
  • Being aware of competitive strategies, positioning and activities
  • Being informed about new competitive products
  • Monitoring competitive promotional activities
  • Helping Marketing to prepare regular category management presentations
  • Developing customer / categoryinsights and providing relevant insights to Sales team to drive customerrelationships, tailored business planning and competitive advantage
  • Definingcustom 4P strategy by customer / channel and specific tactics for each chain inline with the In Store Picture of Success
  • Contributingto the customer / category growth based on analyzing and defining the rightassortment and the right shelf presence and on recommending any valid amendmentsof the contracts
  • Managingand integrating extensive amounts of data and insights along with the data agencies
  • Providingcustomer and category analysis and strategic frame work to define thecategories that the key customer teams should focus on
  • Providingcustomer insights to the Marketing team in order to better define our categoryand brand strategies
  • Visiting regularly the field (30% of his / her time) with the responisbility of :
  • In store 4P execution / In Store Picture of Success evaluation and learning
  • Monitoring competitive activities within RB’s and complementary categories
  • Is this You?

  • Bachelor’sdegree in BA field or relevant
  • Minimum2 years of experience at Customer / Trade Marketing, preferably in FMCG sector
  • Knowledgeof the Market Research databases (i.e. Nielsen,IRI) and Spaceman category management analytic tool are requested
  • Solidknowledge of the English language is requested
  • SAP knowledge would be considered as an asset
  • Goodpresentation, communication and analytical skills
  • Must have proven ability to be flexible, multi task and drive key projects in a fast paced, high demand environment
  • Problem solving and decision making skills, with an ability to think outside the box
  • In return, RB offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

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