Customer Base Management Campaigns Specialist (Online Casino)
ΟΠΑΠ Α.Ε.
Athens, Attica, Greece
πριν από 4 μέρες

So what’s the challenge

The Customer Base Management Campaigns Specialist (Online Casino) focuses on the design & implementation of Casino Customer Base activities that will increase the value of Casino players (via Loyalty & Retention campaigns).

Your day to day will include :

  • Working closely with CBM Online Supervisor to define and implement the strategy across all customer lifecycles (i.e. Onboarding, Conversion, Retention) to deliver Casino targets, while delivering an unmatched customer experience
  • Liaising with Online Product & Online Operations Teams to design monthly campaigns calendar
  • Working closely with the respective Sportsbook CBM colleagues to ensure that the most relevant offer is communicated to the players and avoid any clash of communications between the two products,
  • Creating new CBM communications and leads the approval process internally (Legal and Regulatory team) and externally (Hellenic Gaming Commission) prior to the launch of any communication
  • Driving the implementation of CBM targeted offers in the Casino platform and the respective campaigns in OPAP Campaign tool reassuring that campaigns roll-out is according to the plan
  • Monitoring the campaigns roll-out and execution performance and introducing initiatives that will further boost campaigns performance
  • Ensuring that each campaign complies with the key CBM principles of statistical checks for control groups (& confidence levels), while zeroing any customers’ complains / inbound traffic in Contact Center
  • Enriching CBM enablers (i.e. communication capabilities, offers & CBM automation) that are required to further boost CBM performance and increase players’ engagement
  • Reporting on a regular basis to senior stakeholders the performance of the Casino campaigns launched.
  • What you need to succeed :

  • BSc Degree in Business Administration, Marketing, Statistics or other relevant field. MSc degree is preferable
  • 3+ years’ of working experience in a CRM team within a fast paced organization
  • Online Gaming & e-business CRM experience will be strongly preferred
  • Understanding of sophisticated customer segmentation & experience on using campaign & business performance data
  • Strategic thinking; ability to turn consumer behavior data into effective CBM strategies & campaigns
  • Interpersonal skills so as to integrate & build strong working relationships across functional teams
  • Excellent attention to detail and ability to act with accuracy in a fast paced environment
  • Excellent communication skills both in Greek and English languages (oral and written)
  • Fulfilled military service obligation (for male candidates)
  • Αναφορά αυτής της εργασίας
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