On behalf of our client, a leading company within Gaming industry, we are looking to recruit a CRM Marketing Specialist
The CRM Specialist will be responsible for project management of the marketing delivery of Casino & Sportsbook marketing promotions and communications, working across a range of teams within the business (including Design, Copy, Retention and Marketing Communications, Product & Branding) to effectively execute all Casino & Sportsbook retention, conversion and reactivation based promotions across the company.
The CRM Marketing Specialist will report to the CRM Marketing Manager.
A degree in marketing or a related field is essential for this position. The person may not have direct experience in online casino or sports betting but will be eager to learn about this rapidly changing industry and wanting to make a difference in the way that we retain players.
They will also have a keen eye for detail and have a test, learn and grow mentality.
Aid retention and player engagement within our database across online Casino & Sportsbook
Using a range of channels to create and send CRM messages, including (and not limited to) Email, SMS & Push Notifications
Take an active role within the CRM team to contribute towards the overall strategy and promotional planning
Ensure all campaigns are compliant and relevant by peer reviewing your colleagues work and building a strong relationship with our Compliance Team to help upkeep your knowledge in a fast-paced industry
Setting up bonuses on various game provider back office systems, as well as using software provided by our platform supplier
Complete campaign analysis using Marketing and Business Intelligence software, and sharing learnings with the team to ensure continuous optimisation
Build up target group segmentation by analysing the player database
Writing image briefs for your promotions and collaborating with the in-house design team to produce your vision whilst adhering to our brand guidelines
Work closely with other key departments within the business to ensure there is a seamless player journey with your promotions, including Customer Services, Graphic Design & Compliance.
Keep up to date with industry trends and ensure the managed brands remain ahead of the game