E-Commerce Marketing Specialist
Δ/Δ
Αθήνα
πριν από 2 μέρες
source : Kariera.gr

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E-Commerce Marketing Specialist

The Role

As the E-Commerce Marketing Specialist, you’ll be responsible for managing the development and maintenance of our website and you’ll also be tasked with coming up with new marketing strategies based on the review of business analytics.

You’ll support online operations, briefing and monitoring new ecommerce projects and executing digital marketing campaigns.

Also, you’ll collaborate with other departments, including Marketing, IT, Sales, PR and Production, as well as outside partners to help optimize online customer journey and sales performance.

Key Responsibilities

  • Manage and frequently update the online visual merchandising of the website (banners, widgets, landing pages, pop-ups etc.)
  • Design, execute and monitor Email, SMS and Web push campaigns
  • Responsible for content update and optimization, based on SEO best practices, of the full range of products across the website
  • Collaborate with external partner on Performance Marketing Optimization and SEO
  • Collaborate with external partner on Website development and UI / UX optimization
  • Responsible for cross selling and conversion rate optimization
  • Plan and optimize ecommerce journey flows
  • Collaborate with business teams, technical teams and web designers to define and deliver ecommerce projects according to deadline
  • Collaborate with marketing and product teams to assure the optimum presentation of our products and brand identity
  • Candidate Profile

  • University Degree required, in a related field such as Business Administration, eCommerce or Digital Marketing
  • Must have 1-2 years e-commerce experience
  • Must have Email Marketing experience
  • Must have knowledge of Google Analytics and deep understanding of digital and sales KPIs
  • Using Spreadsheets or Excel (pivot tables, vlookups etc) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.
  • excellent knowledge of excel is required)

  • Ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
  • Ability to work independently and prioritize work assignments, based on changing business needs
  • Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
  • Basic knowledge and understanding of SEO
  • Basic knowledge and understanding of HTML and CSS
  • Basic knowledge of Photoshop
  • Experience in Google AdWords and Facebook Ads is an asset
  • Experience in Magento CMS is an asset
  • Be a team player who can work accordingly under pressure with tight deadlines
  • Experience in books and toys websites is desirable
  • Advanced written and verbal communication skills
  • What the company offers

  • Competitive remuneration package
  • Continuous training in new technologies and tools
  • Career development and growth opportunities
  • Group health / medical insurance package
  • Discounts on our company’s products
  • New, modern and pleasant workplace
  • Internal wellbeing actions
  • Αναφορά αυτής της εργασίας
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