Customer Analytics Specialist ​​​​​​​
Athens, Attica, Greece
πριν από 2 μέρες

About Us :

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. For our 2020 Vision, we aim at establishing OPAP as a world-class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-technological capabilities.

We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship / Graduate Programs.

Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

Customer Analytics Specialist

The Customer Analytics Specialist is responsible for conducting regular and ad hoc data analysis with regards to customer and online data.

The role supports business and digital strategy by identifying customer behavioral patterns, producing relevant reports and providing meaningful customer insights that lead to commercial actions and execution of targeted 1 to 1 activities.

Key Duties & Responsibilities

  • Produces, maintains and enhances regular customer reports / analyses for CRM team and business stakeholders
  • Designs, develops and deploys data mining models, such as behavioral segmentation and propensity models, that allow execution of targeted campaigns and treatment differentiation during players' interaction with OPAP
  • Identifies and recommends business development opportunities through actionable insights on customer value, needs and preferences
  • Maintains control and complete knowledge of customer database information, ensuring accuracy and transparency
  • Develops standardized robust data quality checks and benchmarking key metrics for data validation
  • Liaises with the other Teams for any data oriented requirement such as UAT, Data-Mart Specifications and Data-Mart changes
  • Builds, customizes and maintains Google Analytics and Google Tag Manager implementations for the company’s fast growing operations
  • Develops big silos of online data and transforms them into actionable insights
  • Monitors and analyzes online traffic and customer journeys among all acquisitions channels
  • Analyzes site performance, identifies areas of improvement and adjusts strategies to deliver maximum return on investment
  • Qualifications & Competencies

  • BSc in Operational Research, Statistics, Mathematics, Econometrics or other relevant field. Master’s Degree will be considered a plus
  • 3+ years’ of working experience on data usage and exploitation in large scale environments
  • Experience in Gaming Industry and / or Digital Marketing will be considered an asset
  • Excellent skills in statistical tools such as SPSS Modeler, R, SAS, etc.
  • Robust knowledge in Google Analytics, Data Studio, Google Tag Manager, Google Big Query
  • Experience on data visualization tools (e.g. Tableau) will be considered a plus
  • Ability to effectively communicate results, methodologies and findings to several audiences
  • Highly numerical and logical approach to problem solving
  • Results driven and self-motivated with passion, energy and a positive attitude
  • A genuine team player able to effectively collaborate with a diverse group of people
  • Excellent command of the English language (both written and oral)
  • Proficient user of MS Office (Word, Excel, PowerPoint)
  • What we offer to our candidates :

  • Opportunity to work with #dynamic people full of #passion #integrity & #fun
  • Modern & award winning workplace environment
  • Competitive compensation package
  • Competencies’ & Career Development opportunities
  • Private health coverage
  • OPAP Group is an equal opportunity employer

    Does this sound like you? If yes, we would love to meet you!

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