Marketing & PR Manager
Stirixis Group
Αθήνα, Greece
πριν από 12 ώρες
source : Careernet.gr

STIRIXIS Group is the internationally awarded design & consultancy firm, that creates business prosperity in Retail, Hospitality, F&B, Medical Industries and Workplaces.

STIRIXIS Group creates, designs and manages business concepts globally in the Retail, F&B, Hospitality, Workspace and Leisure industries.

STIRIXIS Group provides its clients practical strategic advice aimed at maximising the client’s ROI via its refined executional skills stemming from a profound understanding of the business environment.

It brings to the table valuable experience and unrivalled capabilities gained over the past 23 years from 700 projects in 24 countries in Europe, the Middle East, and Africa.

Today STIRIXIS Group has offices in Athens, Bucharest, and London. For more information about the company, visit .

General mission

Managing, creating and implementing the marketing and PR strategy of the company and its brands in order to secure achievement of its strategic objectives

Objectives of this Role

  • Establish positioning, identify target audiences and develop marketing plans with specific objectives across different segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Design, test and evolve lead nurturing tactics
  • Exploit opportunities for newsworthy storytelling and develop media relations strategy to increase company visibility
  • Responsibilities

  • Develop marketing & PR strategies and tactics to get the word out about the company and drive qualified traffic to its front door
  • Conceptualize & deploy successful marketing & PR multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels, and own their implementation from ideation to execution
  • Prepare and monitor the marketing and PR budget on an annual basis
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications
  • Produce valuable and engaging content for customer and internal touch points
  • Organizing and attending events, press conferences, exhibitions
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing & PR initiatives with tracking and analysis, and optimize accordingly
  • Build relationships with key clients, company’s networks, media and key journalists
  • Leverage existing media relationships, write press releases and handle all inbound media inquiries and requests
  • Skills and Qualifications

  • Bachelor’s and / or Master’s Degree degree in marketing, business, or related field
  • Approximately 5 years of experience in a similar position
  • Excellent written and verbal communication skills in Greek & English
  • Proven experience developing marketing plans and campaigns
  • Established press and media contacts
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • A sense of aesthetics and a love for great copy and witty communication
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Preferred Qualifications

  • Master’s degree a plus
  • Proficiency with online marketing and social media strategy
  • Solid knowledge of website analytics tools
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