CRM Specialist
Ogilvy Greece
Athens, Greece
πριν από 1 μέρα

Responsibilities :

  • Effectively manage CRM marketing programs. Provide overall guidance on campaigns and email marketing deployment strategies and implement newsletter / SMS campaigns;
  • conduct data analysis, segmentation, AB testing & be responsible for scheduling, sending, editing & testing NL / SMS campaigns

  • Ensure email layout, design and content are optimized for best results in campaigns.
  • Assist in the design and content development for promotional user experiences, including customer landing pages, customer journeys, promotional links, loyalty tools / messages, etc.
  • Play a strategic role in CRM management to build loyalty, increase lifetime value, and reduce churn by engaging customers with the most targeted, relevant and helpful content at each stage of the customer lifecycle.
  • Track customer / business KPIs and CRM program’s performance, working with brand stakeholders to identify the performance drivers and ideate actionable next steps.
  • Identify, analyze, build customer segmentation and personalization strategies, ongoing communications plans targeted to those segments.
  • Manage ongoing reporting of CRM metrics and conduct ongoing research monitoring industry’s best practices
  • Requirements :

  • Degree in Marketing, Communications or related field.
  • 1+ years of experience in a CRM role.
  • Analytical thinker with a depth of knowledge in digital analytics, campaign tracking, and ROI metrics.
  • Proven track record of implementing omni-channel CRM campaigns and hyper aware of CRM trends, best practices, and technology.
  • In-depth understanding of key customer metrics (acquisition rate, retention rate, reactivation rate, etc.) and the ability to recognize how they impact the business.
  • Hands on experience working with an ESP (certified Salesforce Marketing Cloud is preferred) and a web analytics provider.
  • Hands on experience working with Email Marketing Platforms (Mailchimp, Contact Pigeon, Adobe, Microsoft Dynamics, Moosend, etc.)
  • Strong oral, written, communication, and presentations skills.
  • Benefits :

  • A competitive package matching the candidate’s skills and experience
  • Private medical health insurance program
  • Gain access to the best local and global knowledge resources & training
  • Great work environment
  • Ogilvy Greece is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.

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