Digital Media Analyst
Netcompany-Intrasoft
Thessaloniki, Greece
πριν από 2 μέρες

Job Description

A day in the life of a Digital Media Analyst

As a Digital Media Analyst , you will be part of our highly skilled teams that measure digital presence, analyse campaign performance, monitor the online listening landscape and provide actionable insights to our clients.

SCOPE Communications Agency, part of Netcompany-Intrasoft, a leading European IT solutions provider, is a multidisciplinary team of creative professionals and consultants, providing a 360-degree approach to communication.

At SCOPE we offer premium communication and design services, powered by cutting-edge technology, fueled by creativity, and sustained by an extraordinary sense of versatility.

Counting more than 20 years of campaigning experience, we innovate, we disrupt, we stand on the digital frontline, we are creative, we strategize, we #CommunicateEurope.

Your main duties will be to :

  • Evaluate large scale Pan-European digital campaigns and generate actionable insights, using a wide variety of web and social media analytics tools.
  • Understand client needs and contribute to the development of high quality - digital performance reports.
  • Propose growth strategies and innovative solutions / tools for the analytics service offering of the company.
  • Create dashboards and build narrative around data analysis through storytelling and visualization.
  • Work as a point of contact with the EU Institution clients in order to identify their needs and subsequently provide data-driven recommendations on their communication activities.
  • Work hand - in - hand with the team that runs the digital campaigns for briefing and exchange of insights.
  • Deliver social media and analytics reports, either weekly, monthly or ad hoc based on each client’s needs.
  • Set up and report on social listening for our clients, through customized digital tools
  • Collect and analyse data from various sources such as Web Analytics Platforms, Social media channels and Ad accounts, Google Ads, Social Listening Platforms.
  • Coordinate tagging and application of UTM tracking parameters as well as event tracking.
  • Perform quality check to report deliverables on ad-hoc basis.
  • Translate numbers and facts to inform strategic business decisions.
  • By joining Netcompany - Intrasoft, a leading IT company, you will be part of a hub of 1.700+ tech enthusiasts in Greece. You will work using cutting-edge technologies that contribute to the design and delivery of solutions and products for challenging, large-scale IT projects, that affect the lives of millions of citizens around the globe.

    If you have

  • Degree in data analysis, marketing, digital marketing or relevant field
  • Working experience in the field of (digital media) data analysis and performance evaluation
  • Advanced knowledge of social media, campaign performance, optimization and monitoring.
  • Extensive experience with web and social media analytics platforms (Google Analytics, Google Tag Manager and Google Search Console, Facebook Business Manager & Facebook Insights, Twitter Analytics, LinkedIn Analytics).
  • Knowledge of Matomo / PIWIK is a plus.

  • Proven experience with the design and implementation of multi-channel web and digital analytics dashboards with the help of Google Data Studio or similar tools
  • Mastery in MS Excel with a keen eye for detail; hands-on experience in data quality checks
  • A deep understanding of digital marketing principles and best practices
  • Advanced knowledge of social listening tools such as Brandwatch; ability to independently monitor and analyse communication campaigns with similar tools
  • Proficiency in the English language in both oral and written communication
  • The confidence and ability to communicate efficiently with the clients in a professional manner
  • The ability to understand content performance from a total, paid and organic perspective
  • Willingness to explore new campaign performance evaluation methods.
  • Adaptability and a team spirit
  • Methodical, quality, and results-oriented thinking
  • then this position is suitable for you!

    It would also be a plus if you had

  • Knowledge of Supermetrics
  • This position comes with

  • Competitive compensation packages
  • Continuous learning (with the most modern methods - unlimited access to Udemy for Business), and fast career growth
  • Interesting and challenging tasks within large-scale projects
  • An international dynamic within a fast-paced working environment
  • The opportunity to work in a diverse environment with talented colleagues
  • Additional Information

    We ensure equal opportunities, treatment, and consideration to all candidates. Discrimination based on sex, racial or ethnic origin, religion or belief, disability, age, sexual orientation or marital status, physical or mental disability, or any other factor protected by applicable laws and regulations is prohibited.

    At Netcompany-Intrasoft we respect human rights as part of our culture, and we focus on creating a positive workplace in which all employees are valued and where diversity and inclusivity are welcomed.

    The safety and well-being of our employees remain our top priority. Please note that Netcompany-Intrasoft’s recruitment process is being conducted virtually due to preventive measures against the Covid-19 pandemic.

    Our culture

    Our people are the most important element of our success. Our work life is well defined by our set of fundamental Values :

    Be the link of a great team that forms a unique network across departments, countries and business units and operates with trust, open communication, transparency and respect.

    We make it happen with our expertise, accountability and solution-driven attitude. We always strive for improvement, always with an eye on the big picture.

    We learn & evolve by embracing a culture of building on our experiences, sharing our knowledge and developing our skills.

    We are always open to new ideas and invite all our colleagues to contribute with theirs.

    We fuel creativity in every aspect of our everyday life at Netcompany - Intrasoft; in the solutions and products we design and the initiatives we undertake.

    We share customer success by understanding their unique needs, corresponding to their vision, and exceeding their expectations.

    BePartOfSomethingGreat

  • Please submit your CV in English
  • All applications will be treated as strictly confidential.

    LI-Hybrid #LI-EL1

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