We are looking for a talented Content marketing specialist who is passionate about writing, to take our product marketing content to the next level.
Our ideal candidate is a creative marketing professional, preferably with a writing background. As an ideal candidate you should be able to develop engaging content to attract and retain customers.
For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
In Upstream we love content; all sort of content such as brand messaging, thought leadership pieces, newsletters, USPs taglines, videos and so on As part of our team, you’ll be writing all different types of content from website content, to original research, to case studies and product launches.
In detail your day to day job will be around the following initiatives :
Website content : Craft compelling content and messaging for our products to drive traffic, engagement and leads, that deliver sales and customer retention
Blogs : In addition to creating regular content for website, you’ll become a regular contributor to blogs outside of corporate website creating branded content for our products
Brand initiatives : Collaborate with design and product teams to produce high quality content for our brand awareness campaigns
Product launches : Work across the product marketing team to provide content and copy as needed for pitching decks, exciting internal and external newsletters, and many more branded content projects
Edit, proofread and improve content for all product marketing initiatives
In simple words, you will need to have 2-3 years’ experience in :
Creating top quality content people actually want
Sharing content on the channels they use
Measuring the results of content marketing activities
In HR words, you will need :
BA / BS in Marketing, Media & Communications or Journalism or equivalent working experience
Experience creating content for the web and growing a social audience
Editorial mindset that seeks to understand what audiences consume and how to create it
Project management skills and attention to detail
Excellent communication and writing skills in English
Ability to research, digest, analyze and present content and social performance translating complex data into compelling messaging and powerful words
Experience with WordPress, Medium, CMS, Slideshare, PPT, Mailchip and the top social channels
Previous experience working in a startup will be consider as plus
We offer a competitive base salary and benefits, directly dependent on the candidate’s qualifications and skills. The real excitement comes from working closely with a dynamic, smart, agile and highly motivated team in a competitive and fast paced environment.