Responsible for planning, coordinating and executing SAS’s digital strategy in coordination with global and EMEA digital marketing teams.
Role will include managing and executing a wide variety of digital projects (web, search, email, campaigns, advertising, etc.
delivering strategic guidance to internal stakeholders, and collaborating with many departments across the company to help them leverage the digital channel to meet company goals.
May include specializations in Search, Digital Analytics, Site Management, Web User Experience Design or Information Architecture.
Will report to the MEEE Regional Marketing Director.
Delivers digital services ranging from consultation to execution, including but not limited to : discovery and planning sessions;
creation of prototypes, wireframes, templates; content creation and distribution using web CMS and applicable tools, and knowledge transfer and support.
Ensures that the digital channel meets the needs of the intended audience and is presented most effectively, adhering to integrity of content and to SAS standards, best practices and industry regulations.
Enhances the SAS digital channels by understanding the business objectives and delivering digital guidance and expertise based on an understanding of user behavior, in alignment with corporate goals and initiatives.
Participates on cross-functional teams with the goal of ensuring consistency, accuracy, quality, and globalization of sales and marketing initiatives across major geographies.
Collaborates with other marketing staff, including global counterparts, to integrate and complement marketing strategies and share best practices across multiple channels.
Conducts market research analysis to identify trends, topics, market opportunities or competitor performance in digital channels.
Develops supporting documentation for web projects and initiatives.
Analyzes website data and usability trends to validate current strategy and effectively makes recommendations for improvements.
Optimizes web site conversion rates against KPIs (key performance indicators).
Identifies changes and trends in digital marketing and recommends appropriate strategies that will ultimately maximize company profit.
Stays abreast of related industry trends and technologies by doing online research, evaluating other 3rd party websites, and attending professional conferences.
Stays current on all industry changes and best practices
Learns SAS products, solutions and processes
Communicates department capabilities and processes to stakeholders as requested
Stays abreast of new web- related technologies and informs management when new technologies impact or should impact current and future project plans
Provides technical consulting and leadership as appropriate for projects assigned to others within the group
Represents team to stakeholders in a professional manner
Leverages advanced and expert members of the team for coaching and development
Knowledge, Skills and Abilities
Minimum 5 years of experience in the digital marketing field
Ability to work independently, or as part of a team
Ability to understand and translate complex technical information to internal / external audiences
Understands integration points across other marketing departments, sales and support departments and other stakeholder groups
Demonstrated strong understanding of sales and marketing concepts / processes related to area of assignment
Demonstrated project management skills
Demonstrated strong understanding of digital marketing concepts / functions and software tools (Word, PowerPoint, HTML, Adobe products, and / or SharePoint, web content management systems such as Adobe Experience Manager, etc.)
Ability to influence digital strategy and plans using excellent written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences
Excellent analytical, organizational and creative problem solving skills
Proficient in both English & Greek languages, both in written & verbal communication
Flexibility to travel, as per business requirements
Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline.
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