Analytics Insights Director Req ID: 149542BR
PepsiCo, Inc.
Greece
πριν από 11 μέρες

Job Description

Support the delivery of the SSA Annual Operating plan (AOP)

Development & delivery of compelling situation analysis to identify key trends, shorter term plans and strategies, via integration and interpretation of multiple data sets (Retail Audit, Panel, Loyalty, Market Mix and Brand Tracking Data).

Empowers end user Market Insights capability within marketing, and across the broader business, via step changing access to market information (Answers / MRS / WPO) and enabling transparency on marketplace performance that leads to one truth a clear understanding of drivers and future opportunities / threats.

Responsible for strategic management and leadership of continuous agencies, working cross functionally (marketing, category, sales, finance) to ensure SA BU maximise ROI and impact from investment in these data sources (current several R Million budget).

To optimise ROI from marketing and trade investment through the adoption of preferred sector / global standard suppliers and leadership and delivery of best in class MMM studies for key brands / portfolios.

Lifts and shifts broader Insights initiatives successfully implemented in Global / Sector / Region as Bringing The Outside In (UK) via integrating and bringing to bear external information and trends to give business broader perspective of external environment and an integrated pov on what this means for PepsiCo SA.

Ensure all market knowledge is distilled into clear, actionable summaries and implications and is communicated widely, frequently and persuasively.

Drive the Development of the PepsiCo Strategic Plan (PSP)

Provision of ad-hoc analytical support to development of consumer-based growth strategies.

Portfolio and segmentation work (e.g., profit pool analysis) to lead strategic insights in where to play and must-win battles , including relevant M&A projects.

Partner with the digital COE to unlock the potential growth from trends in Big Data and unlock the potential of real-time social media data

Design a systematic, strategic analytical-driven trend and competitive response model

Identify new innovation, venturing and M&A opportunities

Lead cross category portfolio strategic work and deep dives

Insights Capability Building Agenda

Responsible for developing world class strategic analytic capabilities in a wide number of markets in Sub Sahara Africa.

Identification, development and harmonization / roll-out of best practice Market Insight techniques, tools and methodologies to unlock the value of continuous data sources and enhance effectiveness and efficiency of the business reporting process.

e.g. Portfolio Performance Drivers, etc.).

Build & manage strong partnerships with best in class Analytics Agencies / continuous data suppliers including; Nielsen, IRI, BMI, Mintel (GNPD), Euromonitor, Datamonitor, Millward Brown, etc..

Lift and shift best practice from other Sector / Region e.g. Innovation Scorecards, Business and Brand performance / equity drivers etc.

Develop capability to understand Investment ROI across Trade and A&M, and embed to optimize future spending, for maximum return.

Develop capability to forecast market & category growth and leverage to guide AOP / IBP

Partner to strengthen and improve actionability of our Pack / Price capabilities

Introduce Yearly Situational Analysis that synthesizes knowledge across all relevant sources to identify threats, and key growth opportunities, and guides Portfolio and JBP planning (with Retailers and Bottlers)

Manage and grow team of direct and indirect reports, as well as partner agency groups

Develop processes and forums that Inspire SSA BU to unlock maximum value from continuous data sources and support transformational growth strategies, incl Trends & Foresights, NPD Best Practice and Deep Issue driven, Insightful and action oriented category reviews.

Qualifications / Requirements

Master Degree in Scientific discipline / Statistics / Marketing / Economics / Econometrics

Top-tier consultancy experience would be regarded as strong advantage

Minimum 10-15 years experience in a leading FMCG company across the full breadth of market insight techniques (retail audit, consumer panels, loyalty data, market mix, brand / ad tracking, trends, segmentation, growth modelling, white spaces entry), advanced statistics and market mix modelling advantage.

Agency side experience is welcomed but not necessary.

Highly numerate with very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business

High strategic ability with a passion for consumer, shopper, customer, competitor and marketplace insight

Strong analytical skills, able to synthesise and integrate learning from multiple sources and see the connections in data, trends, events etc. to generate insights.

Strong communication and presentation skills to be able to clearly distil a lot of complex information into actionable insights for the marketing / business

Proven ability to make effective decisions in complex situations and when there is a lot of uncertainty or ambiguity.

Proven experience in developing growth plans, for categories and brands

Demonstrated capability of identifying and crystallizing consumer issues and a track record in establishing market insights as a driver of marketing success.

Minimum 8 years people managerial experience

Experience in establishing and developing strategic relationships with external agencies

High organizational agility to navigate a complex, networked and matrix organization (cross-functional / cross-border)

Strong business acumen with a commercial first mindset

Inclusive, collaborative with global empathy

Strong leadership and influencing skills; adept at storytelling and not afraid to stand alone regardless of position and level

Fluent English

Relocation Eligible : Not Applicable

Job Type : Regular

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