Marketing Manager - Nutritions Req ID: 150183BR
PepsiCo, Inc.
πριν από 16 μέρες

Main Purpose

Leads the marketing strategy and execution for Quaker across the Nutrition portfolio for the Indonesia Market Unit to deliver profitable nutrition category growth.


  • Develops the brand strategy for the Indonesia nutrition portfolio (Quaker Oats, Flavoured Oats, 3in1 Cereal Beverages and New Categories) in alignment with local stakeholders and Regional Marketing Team.
  • Deveops the local marketing calendar which includes Communication and promotion campaigns and tactical plans to meet AOP targets
  • Manages and monitors A&M budget to ensure spending within approved limits & work with Finance to ensure proper tracking of expenses.
  • Leads developmental work on new product / innovation includes packaging, product, research, pricing (work with Cross functional team Region Mktg, R&D, Insights, SRA, Legal, Ops, Sales, Suppliers & GM)
  • Agency management liaise & drive projects with multiple agencies (media, creative, research, advertising, digital / social media), ensure marketing campaigns / on ground activations is in accordance with plan
  • Develop launch plans which includes integrated ATL / BTL for new products based on insights and agreed strategies, in consultation with Marketing Manager
  • Using insights derived from market visits / research, identify & propose premium options that are relevant to the target audience.
  • Thereafter, source & negotiate with suppliers.

  • Works closely with creative agency to propose & develop merchandising options / POSM
  • Develop selling deck / trade presenter for new products as well as promotional items
  • Work closely with Sales Management to develop and provide Planogram / Merchandising guidelines
  • Reporting responsible for preparing & presenting monthly Foods review with distributor, monthly Sales volume tracking for internal MU Marketing team and competitor activity.
  • Research analyse category trends & competitive trends (Nielsen) as well as Consumer Research study. Responsible for developing brief for testing of new product concepts
  • Events / roadshows / Sampling activities plan, brief & manage agencies to ensure execution on plan
  • Training of product knowledge to sales, promoters team and new hires
  • Manage product samples Conduct internal taste tests for new products
  • Work with SRA / QA / Nutrition team to keep abreast of Food Regulatory in Indonesia
  • As A&M control owner, perform control roles and responsibility in accordance with PepsiCo Accountability model. Support Process Owner in driving GCS (Global Control Standards) agenda.
  • Understand the objective of the assigned control(s) and document the test script attributes for effective execution of the control, evaluate control effectiveness through testing as per GCS guidelines and maintain an audit trail to evidence execution of the activities.

    Ensure timely remediation of any control deficiencies.

    Qualifications / Requirements


  • Min 7 years experience in a Marketing role in an FMCG environment
  • Experience leading category marketing strategy and growth
  • Experienced in writing marketing briefs for specific media placements, promotions, sponsorships, research, etc.
  • Must be a self-starter, able to take up projects afresh independently and develop own KPIs to achieve overall business results
  • Must be organized, proactive, persistent, persuasive, patient, and meticulous.
  • Must be able to work with different cultures within a matrix-ed organization.
  • Good interpersonal, communication and influencing skills.
  • Able to manage multiple and sometimes conflicting agendas and requirements
  • Relocation Eligible : Not Eligible for Relocation

    Job Type : Regular

    Στείλτε την αίτηση σας
    Στείλτε την αίτηση σας
    Το e-mail μου
    Κάνοντας κλικ στο "συνέχεια ", δίνω neuvoo συγκατάθεση για την επεξεργασία των δεδομένων μου και να μου στείλετε email Alerts, όπως αναφέρεται λεπτομερώς στην πολιτική προστασίας προσωπικών δεδομένων του neuvoo . Μπορώ να αποσύρω τη συγκατάθεσή μου ή να διαγραφείτε οποιαδήποτε στιγμή.
    Φόρμα αίτησης