The Digital Marketing Associate is responsible for all digital marketing activity for PeopleCert which includes the planning, execution and evaluation of digital marketing strategy and campaigns, email marketing and content management on company websites, microsites, social media platforms and more.
Plans, coordinates, executes, and evaluates digital marketing campaigns
Builds, deploys, and evaluates email marketing campaigns in Sitecore
Applies, and continuously develops expertise across mediums such as Search Engine Management (SEM), Search Engine Optimisation (SEO), Paid Search Campaigns (PPC), Google Display Network and Remarketing.
and other forms of Digital Advertising, Social Media Marketing (Facebook, Twitter, LinkedIn, YouTube).
Coordinates advanced audience targeting and customer segmentation for digital campaigns
Coordinates A / B testing and other experiential techniques for performance and content improvement
Works with and evaluates data and contributes to CRM best practice
Manages content in CMS platforms (such as SharePoint, SiteCore and WordPress), and applies updates and corrections in HTML, as and where appropriate
Develops microsites and webpages adhering to good design principles
Collaborates with content contributors, writers, designers, and stakeholders for the implementation of content in digital media and online properties
Researches, shares, applies, and continuously develops digital marketing best practice
Bachelor’s degree in Marketing, Digital Marketing or Computer Science-oriented background with a good understanding of Marketing principles
Minimum 3 years’ experience in digital marketing across a wide range of implementations
Knowledge of HTML and CSS
Experience with CMS and CRM platforms
Google AdWords and Analytics certified
Prioritisation and project management skills and ability to handle multiple projects at once
Analytical thinking and problem-solving skills
Excellent command of the English Language (Level C2). Extra languages desired.
Excellent interpersonal, verbal, and written communication skills
Well organised, self-driven, flexible, and able to work in a high-volume, fast-paced, deadline-driven environme