We are looking for a talented Product marketing specialist who is passionate about driving product marketing initiatives and taking our brands to the next level.
Our ideal candidate is a creative marketing professional, preferably with a background in brand management and visual communication.
As an ideal candidate you should be able to provide support to Product Marketing team with assistance in the development and implementation of the product marketing strategy to enhance brand story and drive growth and market share gains based on business priorities.
For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
In Upstream we love marketing; all sort of different marketing initiatives such as brand messaging, thought leadership pieces, newsletters, USPs taglines, videos, sales presentations and so on As part of our team, you’ll be working in all different types of marketing from website strategy, to original research, to case studies and product launches.
In detail your day to day job will be around the following initiatives :
Brand initiatives : Collaborate with design and product teams to produce high quality materials for our brand
Product launches : Work with the product marketing team to provide messaging, storyboard and design concepts as needed for pitching decks, exciting internal and external newsletters, and many more branded content projects
Website : Craft compelling messaging and suggest design ideas for our products to drive traffic, engagement and leads, that deliver sales and customer retention
Blogs & Social Media : In addition to creating regular content for website, you’ll become a regular contributor to blogs and social media outside of corporate website creating branded content for our products
Helps coordinate and project manage tactical initiatives with our agency partners, including briefs, events organization, packaging
Edit, proofread and improve content for all product marketing initiatives
In simple words, you will need to have 2-3 years’ experience in :
Creating top selling materials people actually want
Sharing content on the channels they use
Measuring the results of product marketing activities
In HR words, you will need :
BA / BS in Marketing, Media & Communications or Journalism or equivalent working experience
Experience creating content for the web and growing a social audience
Excellent communication skills and writing skills in English with exceptional interpersonal skills
Project management skills and attention to detail
Ability to research, digest, analyze and present content and social performance translating complex data into compelling messaging and powerful words
Experience with WordPress, Medium, CMS, Slideshare, PPT, Mailchip and the top social channels
Energetic and passionate with an entrepreneurial, flexible spirit
Previous experience working in a startup will be consider as plus
We offer a competitive base salary and benefits, directly dependent on the candidate’s qualifications and skills. The real excitement comes from working closely with a dynamic, smart, agile and highly motivated team in a competitive and fast paced environment.