Marketing Customer Management Director Req ID: 154518BR
PepsiCo, Inc.
Greece
πριν από 12 μέρες

Job Description

This role is accountable for developing and leading a team of six direct reports that develop marketing strategies to drive financial, brand-

building and consumer engagement platforms across National & Regional Foodservice accounts. Key wiring includes the navigation of customer CMO / CEO relationships -

developing, negotiating and aligning on partnership solutions. This role requires the ability to build strong team dynamics, manage ambiguity, a strong executive presence, and the capability to influence the highest levels of PepsiCo and customer organizations, and driving for financial, brand-

building, and portfolio transformation results.

Accountabilities :

  • Lead 6 direct reports accountable for the development of insights-driven Customer Marketing and long-term Strategic Business plans for assigned National & Local Restaurant customers
  • Establish relationships with senior level Customer (typically VP & C-Suite) with each customer, partnering with the CMM and sales account leads to define wiring and touch points that maximize PepsiCo’s partnership impact
  • Manage Agency and partner relationships to develop marketing solutions that deliver against key strategies and partnership marketing needs
  • Advocate internally with senior cross-functional leaders, securing resources and / or removing barriers to facilitate delivery of growth driving programs for PepsiCo and our customers -
  • across all of PepsiCo NAB, FLNA, NAN, Culinary and Equipment platforms

  • Lead, coach and develop a team of 6 direct reports, building their capabilities to deliver increasingly impactful marketing solutions to the organization
  • Manage an annual PepsiCo A&M budget for National Restaurant accounts, partnering with Customer Marketing superiors and colleagues to prioritize and re-
  • allocate funds as needed to support the highest impact programming for PepsiCo

  • Deliver business winning Top-to-Top showcases that underscore the strength of PEP portfolio and marketing
  • Travel Required (up to 30% of time)
  • Qualifications / Requirements

    Key Skills / Experience Required :

  • Undergraduate degree (B.A. or B.S.) with 10 years of experience in consumer-packaged goods or foodservice industries; MBA with a concentration in Marketing is preferred, restaurant experience is a plus
  • An analytic, strategic thinker who is self-confident, straightforward, flexible, and demonstrates a sense of urgency
  • Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
  • Excellent written and oral communication skills, including presentation skills, and the ability to quickly establish rapport and credibility with key stakeholders
  • Proven expertise in creative agency management, and ability to influence and mobilize cross-functional team members within a matrix environment
  • Prior experience managing and inspiring direct reports across broad geographies
  • Essential Skills :

  • Customer & Consumer Empathy - building strong understanding of customer and consumer problems to solve, and inspiring trust and excitement to deliver against around shared goals
  • Strong people coaching and development skills with proven experience leading teams through org changes, high-stress, and periods of ambiguity
  • Ability to manage up / down / around, strong interpersonal skills for interaction with internal and external senior leaders
  • Ability to effectively collaborate, communicate and influence in a matrix environment
  • Digital Agility - strives to deliver and elevate digital plans
  • Ability to develop and cultivate relationships internally and externally
  • Strong collaboration and project management skills
  • Strong analytical skills
  • Advanced PowerPoint and Excel skills
  • Strong creative thinking and problem solving skills
  • Other :

  • Actively engage in driving positive momentum in organizational health metrics, fostering a team culture of mutual support and development
  • The ability to stretch within role and drive a strategic agenda that elevates the work of the Customer Marketing team, and builds credibility within the organization
  • Relocation Eligible : Not Applicable

    Job Type : Regular

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

    PepsiCo is an Equal Opportunity Employer : Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

    If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

    Please view our Pay Transparency Statement

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